I thought I’d answer some of the comment questions to start today’s post off. It seems such a whirlwind of a year already that I have not quite felt to have donned my 30’s persona as yet. I have still to get my hair bobbed and a few books are in the mail currently to help aid my life and our reference for this year. But, I feel more prepared than I did on that first innocent day of 1 January 1955, that is for sure.
One commenter asked about the Dreft advert we watched yesterday. She had mentioned it is still sold in stores today under the guise of being for ‘baby’s clothes’. She had noticed the box in the ad had a picture of a slip and asked if back then the same soap was used for all things. It is quite true that commercial soap, still a really new thing since the turn of the 20th century, was certainly an all in one use. One may easily use the soap for clothes, floor, dishes and even one’s hair.
Dreft was actually the first ever synthetic soap and it was invented and first marketed in 1933 by Proctor & Gamble. It was an improvement in such things as dishwashing as it left no spotty residue. This was due to the fact that it was synthetic and did not leave the lime scum deposit that natural soap does. However, the synthetic soap really proved to be only good at treating lightly soiled items or dishes and today is marketed to mother’s for children’s washables. It is considered quite good for delicates as it is less harsh than a natural soap. But, in 1933 as a new product, many homemakers would have most likely continued to use good ole fashioned soap and Fels-Naptha. Today’s Fels- Naptha no longer contains the Stoddard Solvent once found in it. HERE is more about the Stoddard Solvent and its toxicity. (Naptha is a by product of the Stoddard Solvent it once did. This is most likely because Naphtha is actually a component of natural gas. It contained the same elements today used in things such as lighter fluids and camp stoves.
This might sound odd or even dangerous, but my 1907 homemakers manual has the homemaker using the new product Gasoline as a means to clean and get rid of tough stains.
But back to the original question, yes indeed today many of the ‘variety’ of cleaners are simply similar items packaged and sold so that we do indeed by more. Soap and water with Fels Naptha thrown in was the basic booty for the homemaker. Things, which we have discussed before, such as vinegar and baking soda also being in the homemakers arsenal.
As we enter the 1930’s we begin to see a sampling of the marketing moving towards the post WWII years when it really gets into full swing.
Our lovely Danish follower Sanne, pointed out how lucky many were in the US even in the Depression era of the 1930s. She pointed out that Denmark and much of Europe than had no dishwashers nor even such stoves as I presented. There was outdoor pumps for water and hand washing for clothes. And in fact, even in the US, many very poor families would have continued to live this way. It isn’t until Roosevelt’s New Deal starts taking affect with the Works program, that much of rural USA will begin to get power. That was one of the main jobs created at the time to bring electricity to all. So in 1933 there very likely was a hard working farm wife cooking over her wood stove, washing her clothes in a tin a pumping her water by hand.
What we are beginning to see presented as the norm here in the 1930 is simply the wish to create that goal of the homemaker. The need to get more. Certainly we do appreciate the easier way of living, as the older mother in this short from the late 1930’s will tout, “Unless you have cooked over a wood stove and pumped water outdoors, you cant really appreciate these modern kitchens.” But, in reality, many people in the US were not living in these modern homes and that great equalizer of mass production and consumerism will not really take affect en mass until after the coming World War II which most have not even considered here in 1933.
Let’s watch this short clip of these ladies, obviously in the late 30s (notice the shoulder pads starting and the hair styles becoming a bit longer).
But, in point of fact many kitchens in the 1930’s may have resembled this one here in the well made cartoon by Max Fleischer Dreamland. I will talk more about Fleischer in a future posts.It is worth a watch and at about minute 2:05 we see a kitchen most likely viewed by the working and lower classes even in the 1930s.
Now, another example of the dream kitchen can be seen in this 1934 commercial to be shown at the ‘pictures’ for None Such coffee. Honestly, there is a lot of mid 50’s in the early 1930’s hair. Though, we must remember, most kitchens would not be this up to date and would be, as many of you asked, still quite 1920’s or even 1900’s depending on ones budget or needs.
Part of the challenge this year will be how best to represent all aspects of the 1930’s. The vast differences between a young working mother whose husband is without work, the farmers, the middle class woman who can still manage to have a ‘day girl’ and the literal homeless in breadlines is staggering. It seems to me that in the 1950’s post WWII years, the economy was just set to do better. Our manufacturing was amped up, we had no actual damage to our own country (save Pearl Harbor) and there was money to be made, houses to be built and more from the bottom had a chance to rise to the middle. Easy well paying jobs were beginning to increase with all the manufacturing and increasing technologies. While, the 1930’s sat an entire decade post war. It is almost as if that one decade following such great war is the only opportunity to go full tilt into a sort of monetary ecstasy. And certainly the continued speculation on Wall street and the general feeling in the 1920’s seemed like Shangri-La compared to the Great War Years.
So, I shall try my best to address situations of a ‘typical’ homemaker of the lower to middle, middle class. I will try to include other aspects as well. For example, there were still families with a maid, though not as many but certainly more middle class domestic help was around than would be in the 1950s. The increasing taxation would continue to put out of reach the hope of domestic help for the middle class as well as more job opportunities for those seeking work as a domestic.
Here we are only three days in and I feel like there is so much to learn and I am so excited to do so. Yet, I truly want to both reveal all the apsects of the home and society and politics and the news and the growing unrest in Europe and the ensuing Depression. Oh, my, but it is a lot. I hope you will enjoy the way I try to unfold it all for you and am so excited to discuss more with all of you. I wonder if I should make a separate section in our forum for the 1930’s? Though possibly simply prefacing any new forum posts or topics with “1930s” may be a good way to keep it all together. Because I already begin to see some of what becomes of the 1950s forming her in the 1930’s.
Well, much to do and I have a home to run as well. I look forward to all your comments and as always, Happy Homemaking.
