
Sunday, March 22, 2009
22 March 1955 "Closed for Gardening, Open for Discussion"

Friday, March 20, 2009
23 March 1955 "Middle East, a New Bread Pudding, Kedgeree, and a challange!"










I often come across many fun little ads when perusing my magazines. They are the intersting little black and white ads, with say 10 to a page. They often show an interesting element of the time. They offer up another level, or layer of you will, of the time. I somtimes feel like an archaeoligist of pop culture, combing through my old mags and peeling back another layer of society through what



"safe, yes, because so many home accidents are caused by tripping over a skirt hem! Save your skirts for streetwear!"
Sometimes these little ads speak volumes. They give a segment of the times that is sometimes telling of our own. This ad, for example, for this board to make it safe for your child in the back seat. I am sure at first viewing of it, as I did, you almost gasp! You think, "How could they just leave their children to sit freely in the cars". It does make you realize how much legislation has gone thru for 'safety'. Now, I am not saying it is safer to not have a child in a car seat, but how did the people back then survive? We often act as if we, in the present, have a monopoly on how things should be done or the right way to do a thing. Certainly, there are more cars today, maybe driving faster etc, but I wonder how many accidents their were with children in cars then? It would be interesting to find out.
These ads also sort of confront us with another current issue: our garbage and waste. In this little snippet about various labor saving deviced for the home, it states "doesn't it seem we have more garbage to dispose of today then we used to?" Simply stated to promote this new type of garbage burner. Yet, how loaded is that statement! In is then that so many pre-packaged goods are coming out. And boy, oh boy, hold on, because the level of packaging you will have in the future kids, you would not believe. I don't know if these are still legal today. I imagine if you are just burning trash that is animal, vegetable and packaging that is just paper, it wouldn't matter. But, did they burn plastic? I imagine it was starting to show up on some products. Then, there is this ad. I am not sure, but I think this might actually be a precurser to the composting bin. I do recall that in the 'old days' people used to bury their garbage. But, what did they have for garbage in say 1900? Old clothes that were beyond reuse, maybe old shoes beyond repair, tin cans and bones? Isn't it amazing the amount of throw away we actually have today. Just the junk mail in my mailbox is insane! Does anyone remember what sort of garbage you had if you were around in the 1950s? Did you have a dump you went to, or garbage pick up? It is all very telling and interesting
Finally, I keep badgering on and on about shopping local etc, so I thought, maybe I could prepose a project for any of you who would like to participate. What if for one week we said, only buy local? JUST for one week. When you need anything (even gas or oil change) try to go to a local place. It might be intersting don't you think? We can see what has been completely removed from our communities, like perhaps you no longer have a butcher or a baker locally, only in your chain grcoery store, if you do have one or try looking one up, go try it out and see what it was like. Did you like it? was it too expensive? How did it feel compared to just popping in and getting everything in one place etc. So, what do you think? Should we try it? Let me know. I prepose we start next monday if anyone is game.
I often feel as if I am at the university of Home and so, if we are learning, then let us make this an assignement. Let me know if you want to try it out. Next monday we will start. It will be hard, I know, as I will not be doing my weekly grocery shopping at my local Stop and Shop, but we do have a new place that just reopenend that has some groceries etc. Even for an oil change, no jiffy lube but the local guys garage. Let me know if anyone wants to try this challange with me. I think it could be fun and a great learning experience.
Until tomorrow: Happy Homemaking.
Thursday, March 19, 2009
19 March 1955 "Advertising, Savings, Interiors, Bulk Buying, and Fashion"




They say "familiarity breeds contempt", but in my yearning for vintage design, I am finding it quite the opposite. Out of all the various trials I have had in trying to stay 'true' to 1955, the one constant has been magazines. I have had slip ups of course: Thousand dollar microwave use, swiffer etc, and so on and then in the realization, corrected it and also learned my modern dependency on the item. The one aspect that has been purely 100% (so far) 1950s for me has been magazines and books.
I want to make over this house. I want to make it feel the way I wish it to feel. But, is my wanting to change and have a 'new style' to go along with the project for the project, or is it just another aspect of the old me wanting to spend and redo?

This is an ad for Heywood-wakefield furniture which was actually quite well made and I somtimes come across such pieces at sales and antique shops. It often is rather inexpensive, as most people don't consider it worth collecting. I love the almost 'doll house' like quality of the line. It has a rustic simplicity mingled with a modern esthetic that seemed unique to this time. What once looked like a bad hotel to me, now seems to have charm and warmth. If you saw the post I did where I found the top of a china cabinet, you will see how similiar it is to the bottom picture in the dinning room. Mine will end up in the breakfast room, either in its orignal wood or painted.

I like the daring of this room. I am also, since 1955, beginning to view pink as an actual choice for interiors. I used to loathe it and found it to twee. Here I think it is treated in a nice way and I like how the pattern on the ceiling is carried into the draperies. There is a sort of calm organized maturity to these rooms. There is never too many 'things' and each item seem well thought out. I find this 'decorating' less 'overdone' than many modern ways of decorating (21st century I mean)







I found an interesting article in my 1954 House Beautiful entitled: "What is a woman's time worth?" At first I thought it would be an article pointing out the hard work and efforts of a homemaker. But, on further reading, I found it to fit with my ongoing look into the subtle manipulation that is to become the modern consumming we endulge in today.
The article is pointing out the positive of doing all your grocery shopping in one day for the whole month. They compare your spending $300 to $500 a month as an investment kin to the ease of owning a washing machine! You only buy the machine once, but they go on with various ways to 'persuade' you to this type of shopping.
They point out the following:
"Any good domestic worker knows she can get from $50 to $60 for her 40-hour work week. [that is $350-$420 a week now] 40 hours doesn't begin to suffice for all we have to do around the home. SO, if we can save eight hours a week why wouldn't we?"
This is article the goes on to say:
"Having a variety of food on hand gives us freedom to do the kind of imaginative cooking we have always wanted to try.
I really think they are beginning to really prey on that feeling many would still have remembering the shortages of the war. And the idea that doing a large shop all at once for the month with every sort of food 'just in case'. Just in case, what? And also to give you a 'calming effect'. Very subtle. They call this type of freedom of choice in your own food pantry and meal making 'chain cooking'.

"Here's an artist's drawing of Mrs. Wiley's dream:"in our next house I want a whole room of open shelves and freezer space for storing all the supplies I need for chain-cooking"
The cost they expect as well, which is equivalent to $3500 a month! Perhaps those of you who have children spend this, but there is no way I would now spend even half that on a months worth of groceries. In fact, since I am trying to really budget and control all the aspects of my home, my shopping is in a very tight budget, which I never vary too greatly.
It is all very interesting and now that I am more aware of it, I can see the subtle beginnings which have formulated and lead to our current spending. Certainly, I could imagine a room of shelves filled with canned good, you yourself have canned. You grew your food and you need to preserve it, but to go to the store, where they keep it anyway, and then buy it up as if there is an impending food shortage?
They almost try to address food buying as you would savings in a bank:

Tuesday, March 17, 2009
17 & 18 march 1955 "Riot, Sports, Saving and Schemes"

I took an history course at university, the history of sport (yes, I know, a liberal arts education, all thought and no substance! but it was interesting!) and it really showed me how even the concept of the american male as being the macho tough guy was born out of this time during the turn of the last century. we began to break away from the concept of the more feminie (or then beginning to be percieved as such) aspect of the english man. Though, there are plenty of tough as nails bull-dog cockney lads, the idea of propaganda was used to demonstrate to us that the american male were not the foppish men of europe but the tough as nails men in sport. This was during Theodore Roosevelts time and I think it might also be the time when American English took on some of the spelling differences we now use, such as we spell galmor without the "u". But, I dirgress, anyway this really began the idea which was later formulated into what we have now with sports stars being role models and recieving millions of dollars ,while the conept of education for intelligence and work is put aside. The goal of the star athelete is added to the 'dream list' for the average american, one they can never achieve (save for a very limited few) and in their dashed hopes they can makeup for lost dreams in millions of dollars of merchandise in jerseys, baseball caps, and video games where they are the star. Not just a fun little game of baseball with friends, but a frenzied merchandise buying and feeding ground. It is becoming more and more apparanet how we were fed such things. But, you see, had I not had a class that took me specifically to before we had organized teams of sports which then became business, I would not have known that the concept of the sport world is just another element made up of someones enjoyable past time twisted into some extreme business model.
I am not a sports fan, but I have friends who go to baseball games in Boston and they said the ticket prices are ridiculous and do not know how an entire family can afford to go.
In the story I had been mentioning in previous blogs about the young american couple, The McClosckys , her husband was both an high school coach but made 'extra money' playing basketball professionally. In 1955 this entailed his having to drive to the game where he recieved 50 dollars a game. Sure in todays money that is $350 dollars, but can you imgaine a modern basketball player recieving this and also living just a normal life at 50 dollars a game? But, on some level, it is rather nice. You can use your ability to make extra money for your family instead of being a product some company needs to use and sell.
I don't mean to keep coming back to this point, and please forgive me, but I am like a blind person who has just recieved their sight. I want to keep explaining to you how much I like the color yellow! The more I 'uncover' of the past, the more I begin to see our present on shaky ground. That things one just considers a normal part of life, like giant money-making sports teams, are just another product of the corporate world.
On to other topics,
I found this wonderful


I don't want to seem that I am becoming more preachy or political, but I cannot help that everytime I look deeper into the simplest aspects of the past I keep uncovering mistakes I make today that I would like to fix. How funny that a child's book from the 1950s is humbling me to a lesson that should have been with me since the cradle!
If you are all interested in the book, I would be willing to scan the whole of it, it is not too long, but why not share it with your own children? I love, too, that the book was written and illustrated by women. How funny, working women with sound advice in 1950 co-exisiting with homemakers and mothers. What a novel idea! (pun intended)


Now, I feel bad as I seem to have become a little lax in my blogging these past few days. This is due to a project that vintage friend and I are working on. The jist of it is, we are working on a small building to become our 'sewing studio workshop'.
My hubby and I own a darling little house in another town here. It is a wonderful old house, built in 1718, before this was even the united states. We, ourselves, once lived in it. Then, I had my parents in there, but they have recently (through some sad events I don't want to dwell on now) have left. We could not afford to keep the house vacant and so have rented it out.
The other building, which we call the "studio", is finished to a point, but was sitting idle. Vintage friend and I began a "Lucy and Ethel" scheme to turn it into our 'dream sewing room'. The second floor can be our place to sew and create. I also would LOVE to, in time, do our podcasts from there. We could treat it like the central spot for our vintage ideas and dreams. Pictures and progress will follow. But, it has taken up most of my non-homemkaing time. SO, I feel I have been rather lax here, and I do not want that to happen. I really believe the community I am beginning to feel with all of you is very important and I want it to continue as best as I can and to include all of you in it and perhaps ask your advice when we need it or give out our won, which I love to do of course!
Sunday, March 15, 2009
16 March 1955 "Bombs, Peace, and Grandmothers Life"


So, today I had planned on having my blog up sooner than this. However, as I had mentioned in previous blogs, there is a new house going one door down. Today, they came to connect their electricity, so they shut off the power for the street for a good hour or so. Thus, in the middle of wash day, and blogging time, I was left powerless. It certainly made me think of my ancestors. And, had I been really my age in 1955 my grandmother could have lived without power. Not only would I not be blogging (no computers in the 1950s) but I would be spending a lot of time hand washing (no electric washers in 1900)

That brings me to this great find! The book of Household Discoveries. It was printed in 1908 (this is the frontice piece) and belonged to some member of my family. Who that was, I do not know. Could have been for a homemaker of the past or for her servant or for the pair of them. It is SO interesting. I feel as if the knowledge in here would be the stories I would hear from my grandmother as she visited me here (in 1955 of course). I would be using my electric washer and dryer and she could regail me with stories of the 'old days'.



