Saturday, May 14, 2011

14 May 1957 “Magazine ‘Recipes’ For You To Try”

cocktaileskimosalad I use the term ‘recipe’ rather lightly here, but in many of my vintage magazines I often find these ads. They seem to always be at the outside end of a page. They are dispersed throughout the magazine and are always in bright full color. Even when the magazines own recipes are in black and white. Obviously, they were advertisement for the products used in the ‘recipes’. However, they are fun to look at and some may even wish to give them a try. READ MORE

The first one actually looks like it would be almost melt in your mouth like a blancmange. Fruit cocktail and canned peaches, as we see in this next ‘recipe’, were really a wonder in their day. libbysadToday we take for granted all fruits regardless of season at our local chain grocery, but that was not always the case and the homemaker had the new joy of so many wonderful canned fruits to use in her meal planning.
marshamallowfrostingSometimes something as simple as a frosting for your own homemade or box cake was the answer.
 walnutadOr some wonderful cinnamon rolls and of course, the quintessential mid-century treat, anything suspended in gelatin. I am willing to bet, however, that despite its rather ill looking appearance, that frosted lime salad is quite good. I think it would be delicious to use plain gelatin rather than lime and use espresso or strong instant coffee and make a coffee n cream gelatin salad with frosting, what do you say?

So, any takers on any of these ‘recipes’? If you do try them, send me your results and pictures and we can do a post about it. I think it would be fun!

Happy Homemaking.


  1. Ever since my blogger acted up on friday the 13th and I lost a day and a post it seems I have no comments. Maybe my post was just too short or boring, but I wonder if all my followers are gone or if I have just got to boring.
    Either this thing on? (tap tap)

  2. My mother-in-law taught herself to cook after she married in 1954, so many of her recipes were from these magazine ads. She loved all those gelatin salads, including the cream cheese concoction featured above. She wasn't one for changing what worked, so her cooking style didn't change much from the 1950s/1960s. She is in an Alzheimer's unit now, so I am nostalgic for those meals that I found so novel and funny when I first married into the family.

  3. I am wondering where you get your magazines... I was thinking of buying some myself to look through and keep

  4. Kari-That is so sad, my mother has Alzheimer's and I have written about it before. It truly is an incredibly sad disease to live with. We kept my mother at home as long as we all could manage, but she is now in a nursing home. Having been in her 40's when I was born, I really only had my mother into my late 20's before the disease began to hit her, as she had early onset. And yet my Maternal Grandmother will be 100 this year and is very active and has all her sharp wits about her. I always consider if I were to get it, how would I want to be cared for. It is a tough thing. Especially as I am getting older and we are still in our last year of deciding to have a child. Sometimes I think if we do, will he/she have to go through what I did, with me getting it when the child has only had be in their life for 20 odd years?
    Happy Housewife-I get them on ebay, antique shops, people have given them to me. When I started my project 2 1/2 years ago vintage wasn't as big as it is now, so they were cheaper and many of my followers would be dears and send me tons of things vintage.
    Good luck and just ask around, maybe even at local libraries.

  5. Yes, after reading through your blog, I've found that we have several things in common. My parents were in their early 40s when I was born and my oldest sister is 20 years older than I am, so I was raised in a very 1950s style in the 70s. My husband and I have decided not to have children for a multitude of reasons, but one factor is certainly Alzheimers (he has it on both sides of his family). My MIL wasn't diagnosed until she was in her mid-70s, but in hindsight we think she managed to hide her symptoms for years and I think my FIL compensated for her for a long time before any of us realized how bad things were. Such a horrible disease - I hope a cure or a prevention is found soon.

  6. p.s. On a happier note... I made the cheesecake recipe that I emailed you about and it was the best cheesecake ever! I've been daydreaming about it ever since and I think I'm going to make it again for my own birthday. I believe that might be called and obsession. :)


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